Alternatives to Zarina CRM: what to choose for your travel agency?
If you are evaluating alternatives to Zarina CRM, you are choosing between different types of product: small SaaS panels, cloud suites for agencies in Romania, back-offices with a client portal and ERPs for tour operators. Unlike a licence installed on your own server, all four options below are offered in the cloud, per their sites. Data about competitors comes only from their official sites.
Short answer
- You want a monthly subscription instead of a licence and your own server, for a small or medium agency with packages and departures: 4AgencyTravel (from €1/month, 5 users as a plan term).
- You want a cloud suite for agencies in Romania, with e-Factura and tourism documents: Travel Office, per the official site.
- You want a client portal with card payment or integration with Romanian tour operators: eTrip Agency, per the vendor's statements.
- You are a tour operator with XML/API links and external suppliers and accept a setup from €10,000: Travelio ERP.
Options to consider
The list excludes Zarina CRM, the subject of the page. Each option targets a different customer, so choose by your need, not by position.
- 4AgencyTravel — for small and medium agencies with packages and departures. Strengths: lead, quote with variants, booking pipeline; margin on each line; capacity, waiting list, manifest and rooming list with CSV export; commissions per agent and margin-scheme VAT per booking. Limits: no client portal, no client card payments, no SPV submission, print-ready HTML documents in Romanian, no automatic messages.
- Travel Office — a cloud suite for travel agencies in Romania. Strengths: low entry price, e-Factura and WinMentor export, tourism documents with PDF/Word export, reports for the Ministry, a free 30-day demo, per the official site. Limits: CRM and pipeline, booking engine and mobile app are not in the summary consulted; setup fee €179–239.
- eTrip Agency (Trip Solutions Software) — for retail agencies and tour operators. Strengths stated by the vendor: RESCHECK client portal with documents and card payment, integration with the main Romanian tour operators, profitability per user. Limits: e-Factura and CRM are not among the features found on the official site; €400 setup plus €200 training.
- Travelio ERP — for tour operators, with related products (Light for small agencies, the IBE booking engine). Strengths stated by the vendor: XML/API to tour operators, hotel consolidators and GDS, accounting, website, B2B module. Limits: €50/user/month and setup from €10,000; prices of the other products are not published.
Comparison on criteria
Alternatives to Zarina CRM, per official sites (as of 24 Oct 2026)
| Criterion | 4AgencyTravel | Travel Office | eTrip Agency | Travelio ERP |
|---|---|---|---|---|
| Target customer | Small and medium agencies, with packages and group departures | Travel agencies in Romania (retail) | Retail agencies and tour operators | Tour operators (ERP); Light for small agencies |
| Published entry price | €1/month (Start); Plus €5, Pro €10, Premium €20 | €13.19–28.79/month, excl. VAT, annual billing | €60/month, excl. VAT (4 users) | ERP: €50/user/month; other products: on request |
| Setup fee | No setup fee listed in the plans | €179–239 one-off | €400 one-off; training €200 | From €10,000 one-off |
| Users | 5 / 25 / 50 / 100 as plan terms | 1 user in Start-up; extra €5.51–8.39/month | 4 included; extra €15/month | Priced per user |
| e-Factura and accounting export | No SPV submission; a draft invoice in 4invoices on confirmation, which you issue yourself | e-Factura (UBL 2.1 sent to SPV) and WinMentor export, per the official site | Not among the features found on the official site | Not in the summary consulted (accounting listed) |
| Client portal | None | Not in the summary consulted | RESCHECK: bookings, documents, card payment (stated by the vendor) | B2B module listed; client portal not in the summary consulted |
| CRM / pipeline | Leads, quotes with variants, conversion to booking | Not in the summary consulted | Not among the features found on the official site | Clients, suppliers, packages, quotes, stated by the vendor |
| Hosting model | SaaS | Cloud (Microsoft Azure, Europe), per the official site | Cloud, per the official site | 100% cloud, per the official site |
What to check before switching software
- Ask both the current and the new vendor what data you can export (clients, suppliers, bookings, payments) and in which format; do not assume a full export exists.
- Decide the date from which the invoice series changes and how you keep access to old invoices, per your archiving obligations.
- Run both in parallel for a short period, with real files, before closing the old program.
- Check which tourism documents your activity requires (contract, voucher, borderou) and whether the new product generates them in the form you need.
- Ask for a trial or demo and name a migration owner who also trains the agents.
How 4AgencyTravel helps
- A complete sales flow: lead, quote with variants, booking, with one-click conversions.
- Cost, price and margin on each service line, with the supplier attached.
- Departures with capacity, held and confirmed seats, waiting list, manifest and rooming list with CSV export.
- Supplier contracts and allotments, with usage tracking.
- Payment schedules (deposit and up to 24 instalments), manually recorded payments, receivables ageing, commissions per agent and margin-scheme VAT per booking.
- A monthly subscription from €1 (Start, 5 users as a plan term), SaaS with no server to run and no setup fee listed in the plans.
- It sends no automatic messages, has no client portal and does not submit invoices to SPV: on confirmation it only creates a draft in 4invoices. Generated documents are print-ready HTML, in Romanian, and the receipt is a payment confirmation, not a fiscal receipt.
Sources consulted
eTrip Agency: https://www.etrip-agency.ro/ . Travel Office: https://www.travel-office.ro/ and https://www.travel-office.ro/preturi-abonamente-software-agentie-turism . Travelio: https://www.travelio.ro/ . Zarina CRM: https://www.zarinacrm.ro/soft-crm-agentii-de-turism-si-ticketing/ and https://www.zarinacrm.ro/preturi/ . All consulted on 24.10.2026. 4AgencyTravel: features verified in the product code on 24.10.2026.
Prices and features change. Re-check them on each vendor's site before you decide; anything not in the summary consulted is marked as such, not as non-existent.