4AgencyTravel or Zarina CRM: which fits your agency?
Zarina CRM (DIANYS HOLDING SRL) is a generic CRM with a page dedicated to travel agencies, installed on the agency's own server under a perpetual licence. 4AgencyTravel is a SaaS service on a monthly plan, built for travel agencies. The comparison below uses only information published on the official Zarina CRM site and features verified in the 4AgencyTravel code.
Short answer
- Pick Zarina CRM if you prefer a one-off payment, data on your own server, e-Factura submission, several branches, margin per package and agent commissions, all stated by the vendor on its official site.
- Pick 4AgencyTravel if you prefer a monthly subscription with no server to run and you work with packages, departures with limited seats, allotments and supplier contracts.
- Neither is a GDS or a real-time online booking engine; Zarina CRM says the same about itself.
- Costs are of a different nature: Zarina CRM, bundles of €2,490–5,990 + VAT one-off (or a configurator starting at Core €1,990); 4AgencyTravel, €1 to €20 per month.
Head-to-head comparison
4AgencyTravel and Zarina CRM on verifiable criteria (as of 24 Oct 2026)
| Criterion | 4AgencyTravel | Zarina CRM |
|---|---|---|
| Payment model | Monthly SaaS subscription | Perpetual licence, one-off payment, installed on the agency's server |
| Published price | Start: €1/month (5 users as a plan term); Plus €5 (25); Pro €10 (50); Premium €20 (100) | Start €2,490; Pro €2,990; Business €3,990; Enterprise €5,990 (+ VAT). Configurator: Core €1,990 plus modules at €390–990 |
| Published additional costs | No setup fee listed in the plans | 6-month technical warranty included; support after 6 months not published; hosting, SMS, WhatsApp and AI billed separately |
| Users | 5 / 25 / 50 / 100 as terms of the four plans | Unlimited, per the official site |
| Travel file and margin | Booking with cost, price and margin on each line, with the supplier attached | Travel file and cost structure per supplier, with margin per package, stated by the vendor |
| Cancellation penalties | Tiered calculator by days before departure, from the agency's own policy | Cancellation penalty grids, stated by the vendor |
| e-Factura and invoicing | No SPV submission; confirmation creates a draft invoice in 4invoices that you issue yourself | Invoices sent to e-Factura, plus SmartBill/FGO, stated by the vendor |
| Commissions | Commissions per agent and per supplier, percentage-based, per booking | Commissions per agent, stated by the vendor |
| Packages, departures, allotments | Reusable packages; departures with capacity, waiting list, manifest and rooming list; supplier contracts and allotments | Not in the summary consulted on the official site (only a "vertical pack" and margin per package appear) |
| Multiple branches | No per-branch management; a multi-user team within one agency account | Multiple branches, stated by the vendor |
| Languages | Panel in many languages; generated documents are in Romanian | Interface in Romanian, English and Arabic, stated by the vendor |
| Limits stated by the vendor | No GDS, no online booking engine, no accounting; sends no messages automatically | Not a GDS, does not issue tickets, not a real-time online booking engine, not accounting |
Where Zarina CRM is stronger
Zarina CRM has a different cost and hosting model, and offers more than 4AgencyTravel in invoicing and organisation (e-Factura, branches), per its official site.
- A one-off payment instead of a subscription: after purchase there is no monthly licence fee (hosting, SMS, WhatsApp and AI are billed separately).
- Data on your own server, for agencies that want direct control over the infrastructure.
- Invoices sent to e-Factura and a link to SmartBill/FGO, which 4AgencyTravel does not offer.
- Multiple branches and unlimited users, stated by the vendor.
- Newsletter/SMS campaigns and conversion and seasonality reports, stated by the vendor.
Where 4AgencyTravel fits
- SaaS with a monthly plan from €1: no server to install or maintain.
- Tourism inventory: reusable packages and departures with capacity, held and confirmed seats, and a waiting list.
- Supplier contracts and allotments (rooms, seats), with usage tracking.
- Manifest and rooming list exportable to CSV; they do not appear in the summary consulted on the Zarina CRM site.
- A flow from lead to quote with variants to booking, plus payment schedules (deposit and up to 24 instalments) and margin-scheme VAT per booking.
- It has no e-Factura in SPV, per-branch management, client portal, online card payments or automatic messages.
How to choose
- Choose Zarina CRM if you want a perpetual licence and data on your own server, and have someone to administer it.
- Choose Zarina CRM if e-Factura in SPV or multiple branches are mandatory for you.
- Choose 4AgencyTravel if you prefer a low monthly cost and do not want a server to administer.
- Choose 4AgencyTravel if you sell packages and group departures and need capacity, allotments, manifest and rooming list.
- Calculate the cost over several years: a one-off payment compares with a monthly subscription, and Zarina CRM support after the first 6 months is not published.
- Test a real file in both products before you decide.
Sources consulted
Zarina CRM: https://www.zarinacrm.ro/soft-crm-agentii-de-turism-si-ticketing/ and https://www.zarinacrm.ro/preturi/, consulted on 24.10.2026. 4AgencyTravel: features verified in the product code on 24.10.2026.
Prices and features can change. Re-check them on each vendor's site before you decide. Information about Zarina CRM comes from its official site; anything not in the summary consulted there is marked as such, not as non-existent.